Optimization Guides

AEO Implementation

Build answer-first content designed for AI answer engines.

Tactics

Use these tactics to win answer engine results.

Question-led headings

Structure sections around the questions users actually ask.

Concise answers

Provide a 1-2 sentence answer before expanding with details.

Evidence blocks

Add data points and proof to reinforce credibility.

FAQ coverage

Address related follow-up questions in a dedicated FAQ section.

Implementation Flow

Follow this sequence for consistent results.

●Map target questions for each page

●Write short answers that can stand alone

●Expand with context, examples, and next steps

●Review with LLM score feedback

AEO Rollout Notes

Optimize answer structures so AI systems can reliably extract your content.

●Answer high-frequency questions near the top of page sections.

●Use explicit headings and concise factual statements.

●Support key claims with structured context and supporting entities.

●Review snippets in search and AI surfaces after each update.

Execution Phases

Phase 1: Research

Map intent clusters and entity expectations by topic.

Output: Content brief with structure and evidence requirements.

Phase 2: Rewrite

Apply answer-first structure and semantic sectioning.

Output: Optimized draft aligned to guide methodology.

Phase 3: Review

Validate facts, clarity, and retrieval readiness.

Output: Approved content with QA sign-off and release notes.

Common Mistakes

●Adding keyword-heavy text without improving answer clarity.

●Using generic headings that do not map to user questions.

●Publishing unsupported claims without evidence or context.

●Skipping periodic updates for rapidly changing topics.

Success Metrics

Intent Coverage

Every priority query mapped to a dedicated section

Improves retrieval relevance for broad prompt variants.

Content Freshness

High-value pages reviewed every 30-45 days

Reduces stale information and trust erosion.

Guide Adoption

All new content follows defined guide checklist

Creates consistency across teams and templates.