How MedCare Plus Improved Patient Discovery by 400%
Discover how this specialized healthcare provider leveraged AI optimization to help patients find the right medical services through AI assistants.
About MedCare Plus
MedCare Plus is a multi-specialty healthcare provider serving the greater Atlanta area with over 45 physicians across cardiology, orthopedics, neurology, and primary care. Founded in 2015, they focus on providing personalized, comprehensive medical care.
As patients increasingly turned to AI assistants for health information and provider recommendations, MedCare Plus faced a critical challenge: their specialized services weren't being recommended, despite their excellent reputation and outcomes.
The problem was clear: their medical content was too technical for AI assistants to understand and translate into helpful recommendations for patients seeking care.
Healthcare Stats
Healthcare AI Challenges
Healthcare providers face unique challenges in AI optimization, from complex medical terminology to establishing trust and credibility with patients.
Complex Medical Information
Medical services and procedures were described in technical jargon that AI assistants couldn't easily interpret for patients.
Local Competition
Competing with larger hospital systems that dominated traditional search results for medical queries.
Trust and Credibility
Patients needed to see credentials and expertise clearly communicated to trust AI recommendations.
The Implementation Process
MedCare Plus's transformation happened through a structured, patient-focused approach to content optimization.
Phase 1: Medical Content Translation
Converted complex medical terminology into patient-friendly language while maintaining accuracy.
- Rewrote service descriptions in plain language
- Added “What to expect” sections for procedures
- Created condition-based content addressing patient concerns
Phase 2: Local Healthcare Optimization
Optimized content specifically for local healthcare searches and patient journey mapping.
- Implemented location-specific health content
- Added insurance and accessibility information
- Created symptom-to-service connection content
Phase 3: Trust Signal Integration
Enhanced credibility markers and patient testimonials for AI comprehension.
- Integrated physician credentials and specializations
- Added patient success stories and outcomes
- Implemented quality metrics and certifications
Remarkable Results
Within 30 days, MedCare Plus saw transformational improvements across all key metrics.
What the Team Says
Hear from MedCare Plus leadership about the transformation.
“We're now the first recommendation when patients ask AI assistants about specialized cardiac care in our area. It's completely transformed our patient acquisition.”
“The quality of patients we're getting through AI referrals is exceptional. They come in already understanding our services and ready to schedule procedures.”